UKRAINIAN TRAVEL BLOGGING AFTER FULL-SCALE INCLUSION: KEY GENRE, THEMATIC, FUNCTIONAL CHANGES (ON THE EXAMPLE OF THE “UKRAINER” PROJECT)

Abstract

The article examines the changes (thematic, genre, functional) in Ukrainian travel blogging after the beginning of the full-scale invasion of the Russian army in Ukraine using the example of the online network project “Ukrainer”. Using the synthetic method, the author analyzes shifts in the content of the travel project: their causes and results. It was noticed that the change in the context (to a military one) in which the travel projects were developed (after 2022, February 24) changed the topic of the content, and it provoked a change in the format: from “slow” to “fast” media. In the course of a comprehensive analysis, it was found that all the content produced by the “Ukrainer” and similar projects has a single goal – to increase the visibility of the war and its consequences in the informational field of the audience, in particular foreign ones.